Top Marketing Terms for Your New Hires
All industries have buzzwords and jargon, but marketing has various essential buzzwords. In recruiting new marketing employees, they must have a working knowledge of the most recent terms.
To help new marketing employees, we’ve compiled and expanded on that list below. When you’re creating a marketing team, test your new hires on the following terms.
It can provide a high-level view of how much experience they have in a wide range of areas, from analytics to the difference between paid and earned.
The following are a few of the most commonly used terms in marketing:
1. CR – Conversion Rate
Your conversion rate is the percentage of users who take the desired action, such as signing up for your blog or company newsletter or purchasing an apple watch from your site.
2. CRM – Customer Relationship Management
CRM is a broad term that refers to a wide range of techniques, strategies, and tools employed in managing and analyzing customer interactions and data. Discount codes are sent to customers who complain about the price of a product, which may prompt an email with a discount code for their next purchase.
3. Earned media
When customers, the press, or even enemies freely distribute your content, you’re dealing with this. Some examples include the news reporting on new dating apps or a blogger discussing their favorite pair of jeans because they love them so much.
4. KPI – Key Performance Indicators
How important are the metrics that matter most to your company regarding KPI (Key Performance Indicator)? While KPIs are metrics, they are not the only metrics. In addition, your KPIs will differ depending on your company’s goals.
Because we’re a relatively new company, we should track our Twitter growth and how many cups of coffee our content writer guzzles. Your unique marketing team members should be familiar with a few key terms.
Use numerical data to show that your marketing efforts are worthwhile. Metrics are numerical data that marketers can use to evaluate the performance of lead-generating efforts and the effectiveness of a channel or content. Keeping an eye on these metrics can help you as a marketer make better decisions and demonstrate the return on your marketing investments.