Apple’s New AirTag

Apple products are about as common as catching a cold. With billions sold, the iPhone is one of the most widely distributed phones out there. Constantly looking to innovate and build on their ecosystem of products, Apple has announced the addition of the AirTag, which incorporates the 1 billion iPhones in circulation into a tracking apparatus that connects to their new product. While there is competition in the market, the wide net of iPhones allows for better functionality and convenience which separates Apple from the rest.

The many iPhones in circulation serve essentially as telephone towers to provide somewhere for the bluetooth signals from the AirTag to ping off of and help provide an accurate location without complex tracking technology inside the tag which normally would drain battery and can be less efficient, especially in the case of there being no battery left to send a signal. The AirTag can provide over a year of battery life with continuous use and is also water resistant to combat any situation.

This product will allow for greater integration of not only technological products but also normal items that can be tracked and monitored through the FindMy app which already integrates both products and people to consolidate everything into one application. Locating devices is never perfect as the battery life of what you are looking for as well as being connected to a WiFi both need to be kept in mind to be able to locate the item. The AirTag provides the same functionality without any WiFi or cellular connection and fortifies the web of products Apple has released.

At a price of $29, Apple is providing an affordable product that has significant functionality. With similar products at around the same price, it will be interesting to see how consumers react to this addition in the Apple line. Most likely to not cause huge waves in Apple’s profits, the AirTag is still a step in a technologically innovative direction which could inspire other companies to use their products and try and think smarter, not harder.