How to Use Social Media in Your Career and Business

      How to Use Social Media in Your Career and Business

      How to Use Social Media in Your Career and Business 393 261 Amir Ghouri

      Social media isn’t just a place to post pictures from a pool party or express half-baked opinions. The ability to present a positive professional image to a large but relevant audience is one of its most valuable uses when looking for a job.

      However, in a professional context, if you misuse social media, you could fall on your sword and harm your career prospects. You can advance your probability of finding a new job by following these six steps.

      1) Choose Your Friends Wisely.

      You wouldn’t introduce yourself to a coworker in the kitchen and ask for their friendship, would you? As with a prospective employer, you should engage with maturity and patience rather than asking directly if they have any openings. You’ll be seen as a credible professional if you follow them, participate in discussions, and build a relationship with them over time. Discretion outweighs bravery in the world of social media every time.

      2) Two Ways to Spread the Word:

      Get the word out to your contacts that you’re open to new opportunities. It’s possible that your professional contacts, particularly those who work in similar fields, will be able to help you out. Your friends and family know your top and should be able to recommend you to others so that Facebook can play a role here as well. However, as always, exercise caution in how you go about it. If you can’t wait to leave your current job, don’t tweet about it on your employer’s official social media accounts!

      3) A Professional Image Must Be Maintained At All Times.

      Nowadays, prospective employers are more likely than ever to conduct a Google search of your name to learn more about you and get a sense of your personality. You know you need to clean up your social media profiles if the first thing is a picture of you intoxicated at a well-known tourist attraction. Takedown anything you don’t want a potential employer to see from your LinkedIn profile and use a professional-looking photo.

      4) Make Sure To Include the Correct Data

      You can link to a blog, website, or portfolio from your Twitter bio or LinkedIn profile to demonstrate a well-rounded approach to your professional life. Your LinkedIn and Twitter profiles (not Facebook) should also be included in your CV. Mention keywords that a recruiter or hiring manager might use to find your skills on all of your social media profiles.

      5) Watch your words

      The careless tweet is probably the most common social media blunder. As many politicians and sports figures have done, making controversial or ill-advised remarks about topics about which you are ignorant can damage your reputation and credibility. If you have an outlook, go ahead and express it, but be careful about how you do so. Companies would rather hire someone with a brain than someone without one.

      Don’t post anything on Facebook that you wouldn’t want a potential employer to see, including personal information.

      6) Take Part in It

      You can represent yourself as skilled in your field by participating in online discussions, joining industry groups, reading relevant blogs, and creating and sharing content. In addition, it will aid in the development of a devoted fan base. You’ll put yourself on their radar by tweeting and retweeting companies and employees you’d like to work for. Make use of your shared connections to locate additional sources of information.

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